BS Mass Communication
Course Feature
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Degree of GC University Faisalabad
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Recognized by HEC Pakistan
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Duration 4 Years
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Course Type Semester System
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Classes Days Regular
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Location Lahore Campus
Class Description
BS Mass Communication is a 4-year undergraduate program focused on various media and mass communication theories and practices. It is an extensive degree with a balance of theory and practice focused on the historical context of media and mass communication.
This program has been revised to update the current digital and new media technology trends. The program provides students with a strong foundation in media and mass communication concepts, theories, and practices, preparing them for careers in various fields such as journalism, advertising, public relations, film/television production, and new media. The program also offers students the opportunity to gain practical experience through internships and other hands-on learning opportunities. This degree is an excellent choice for students interested in pursuing a career in the media industry.
Documents Required:
– Passport Size Photographs (4 Copies)
– Copy of Student CNIC (4 Copies)
– Copy of Father CNIC (4 Copies)
– Matric Result Card (4 Copies)
– Intermediate Result Card (4 Copies)
The program aims to produce students with theoretical and technical knowledge that can be utilized in the Media and Mass Communication industry in Pakistan and around the world in the following careers and capacities:
Digital Media Producer, Media Planner, Media Buyer, Media Analyst, Media Strategist, Media Planner, Media Buyer, Communication Strategist, Social Media Strategist.
Semester-1
ENG-321 – Functional English – 3(3-0)
ISL-321 – Islamic Studies – 2(2-0)
ISL-322 – Ethics (For Non-Muslim only) – 2(2-0)
MCM-301 – Introduction to Communication – 3(3-0)
CSI-321 – Introduction to Computing Applications – 3(2-1)
POL-301 – Introduction to Political Science – 3(3-0)
MCM-303 – News Writing & Reporting – 3(3-0)
+ISL-311 – Translation of The Holy Quran I – 1(1-0)
Semester-2
ENG-322 – English Comprehension and Composition – 3(3-0)
PST-321 – Pakistan Studies – 2(2-0)
MCM-302 – Mass Media in Pakistan – 3(3-0)
MCM-304 – Statistics Cum Mathematics – 3(3-0)
MCM-306 – Mass Media & Tolerance – 3(3-0)
MCM-308 – Sub Editing & Page Designing (T&P) – 3(3-0)
Semester-3
ENG-421 – Communication Skills – 3(3-0)
URD-419 – Functional Urdu – 3(3-0)
MCM-401 – National & International Affairs – 3(3-0)
MCM-403 – Introduction to Public Relations – 3(3-0)
MCM-405 – Introduction to Broadcast & Visual Media – 3(3-0)
MCM-407 – Basic Concepts in Social Sciences – 3(3-0)
+ISL-411 – Translation of The Holy Quran II – 1(1–0)
Semester-4
ENG-422 – Technical Writing – 3(3-0)
MCM-402 – Contemporary World Media – 3(3-0)
MCM-404 – Feature, Column & Editorial Writing (T&P) – 3(2-1)
MCM-406 – Advertising: Theory & Practice – 3(2-1)
MCM-408 – Introduction to Video & Photography – 3(3-0)
Semester-5
MCM-501 – Research Methods I – 3(3-0)
MCM-503 – International communication – 3(3-0)
MCM-505 – Online Journalism – 3(3-0)
MCM-507 – Media Seminar – 3(2-1)
MCM-509 – Theories of Communication I – 3(3-0)
+ISL-511 – Translation of The Holy Quran III – 1(1–0)
Semester-6
MCM-502 – Media Society & Culture – 3(3-0)
MCM-504 – Development Communication – 3(3-0)
MCM-506 – Research Methods II – 3(3-0)
MCM-507 – Media Seminar – 3(2-1)
MCM-508 – Writing Workshop – 3(3-0)
MCM-510 – Theories of Communication II – 3(3-0)
Semester-7
Compulsory Courses:
MCM-601 – Statistic for Social Sciences – 3(3-0)
MCM-603 – Media Psychology – 3(3-0)
MCM-605 – Media Ethics & Laws – 3(3-0)
One group of specialization from the following:
1. Print Media
MCM-607 – Advanced Reporting – 3(3-0)
MCM-609 – Newspaper Production- 3(3-0)
2. Broadcast Media
MCM-611 – Radio News Reporting & Production – 3(3-0)
MCM-613 – TV News Reporting & Production – 3(3-0)
3. Advertising & Public Relation
MCM-615 – Advertising I – 3(3-0)
MCM-617 – Public Relations I – 3(3-0)
Semester-8
Compulsory Courses:
MCM-602 – Research Report – 3(3-0)
MCM-604 – Media Management & Marketing – 3(3-0)
MCM-606 – Specialized Journalism – 3(3-0)
MCM-608 – Internship – 3(3-0)
One group of specialization from the following:
1. Print Media
MCM-610 – Advanced Sub-editing – 3(3-0)
MCM-612 – Magazine & Book Production – 3(3-0)
2. Broadcast Media
MCM-614 – Radio Program Production – 3(3-0)
MCM-616 – TV Program Production – 3(3-0)
3. Advertising & Public Relation
MCM-618 – Advertising II – 3(3-0)
MCM-620 – Public Relations II – 3(3-0)
4. Digital Media
MCM-626 – Social Media Production – 3(3-0)
MCM-628 – Social Media Management and Marketing – 3(3-0)